CenturyPly MD Sanjay Agarwal’s Marketing Mantra

What was the problem you have been grappling with? 

The year was 1997 and we were refreshing in purchaser advertising and marketing with confined awareness of the nuances of branding and scale and the proper marketing and advertising combine. This lacuna was the principal issue back then. 

Who did you strategy for information? 

We did not method any unique or business, but we had been created to comprehend the significance of branding from a functional lesson we bought even though interacting with a person of our sellers. 

What was the advice you gained? 

I was on my frequent supplier visits to Mumbai. This individual vendor showed me one particular of our items and complained about a smaller place on it. I asked for him to demonstrate me products and solutions from the optimum-selling plywood at his keep. All of them experienced surface area joint concerns which were not attractive. When I pointed them out and mentioned that our products was way excellent to his maximum-providing ones and hence he need to not complain, he said, “If it is a branded product, which is ample to market it.” What he meant was that for a familiar model, excellent is a specified. And thus I comprehended that we not only want to have top-quality-quality plywood, but concurrently we have to develop the manufacturer.

How successful was it in resolving the problem? 

Our journey in direction of different branding exercises started out after that. We place jointly a potent internet marketing and branding approach and now, ‘CenturyPly’ is a known model name in the wooden panel sector. This also led to our two widespread business enterprise philosophies: ‘Sarvada Sarvottam’ (the best, generally) and ‘Raho Befikar’ (remain worry-cost-free).