Zoë McKinney Joins Lake One

Hassan Carrin

Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One team as our Digital Marketing Specialist. “We are so excited to have Zoë on our team! She brings with her creativity, attention to detail, […]

Think three times before you customize

Hassan Carrin

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize.  Beware of the dangers of either of those custom options. […]