Christina Erskine has joined Warner Songs as its SVP Marketing & Promotions Australasia.
With more than 17 years of experience in the enjoyment market across Australia, New Zealand and Asia, Erskine most just lately acted in the part of Director of Engagement at the Sydney Opera House, the place she led the inside marketing and advertising, communications, and strategic occasions groups.
Erskine held a amount of senior roles throughout her eight-calendar year tenure at the Opera Household.
Amongst those roles have been Typical Supervisor of Promoting, wherever she labored with producers throughout modern day and classical songs, industrial undertaking arts performs, young children & families programming, talks & thoughts, 1st Nations operates and electronic programming.
During her time there, Erskine led her workforce as they jointly won awards these types of as the Mumbrella Australian Marketing and advertising Staff of the Yr, a Gold and Bronze LION at the Cannes Festival of Creativeness and, most lately, TimeOut’s TimeIn Award for the Opera House’s Electronic Programming in 2020.
Earlier in her job, she assisted shape the marketing, communications and brand name agenda for manufacturers these types of as Andrew Lloyd Webber’s manufacturing business (Cats, The Phantom of the Opera) and the gatherings enterprise for IMG/BBC (Top Equipment Pageant).
Together with the appointment of Erskine as SVP Advertising and Promotions, Cathy Oates has also joined the organization as its new Head of Marketing and advertising – Australian Artists.
With an ongoing aim on the domestic roster, Oates will oversee the domestic and worldwide Australian artist advertising technique in the business.
Oates’s working experience in the Australian music business comes as an artist supervisor and music internet marketing expert by way of her corporation First Matters, who signify artists these as Kira Puru, Megan Washington and Alex the Astronaut.
Oates also formerly worked at EMI Songs Australia for 6 decades.
Her previous job at EMI Songs Australia was Head of Capitol Documents, and prior to that she labored at Sony Audio Australia.
With Oates coming in to oversee WMA’s domestic artists, Dan Ellis has been appointed Head of Marketing – Global Artists.
Ellis will be responsible for Warner Music Group’s international roster in Australia. Also, Anne Combe, with above 25 years’ practical experience at WMA, turns into Head of Internet marketing – Strategic.
And lastly, Wealthy Wiles has also been appointed as WMA’s Head of Viewers.
With above 15 years’ knowledge operating at the intersection of engineering and material for worldwide media brands in the entertainment field, Wiles is a “highly expert electronic chief,” claims Warner New music.
In his most modern position as Head of Digital for BBC Studios ANZ, Wiles was dependable for the electronic content and advertising and marketing approach across numerous channels, creating its viewers through material and driving electronic transformation and innovation across the enterprise.
Prior to that, Wiles led the electronic system for Disney Media Networks in ANZ, and was liable for developing Disney’s digital footprint by establishing merchandise and editorial material across several platforms.
“I glimpse ahead to cultivating passion, innovation and expertise.”
Christina Erskine, explained: “I’m thrilled to be becoming a member of the iconic Warner New music Team at a time of enjoyable evolution.
“Joining forces with a new crew of marcomms experts is a exclusive prospect to winner Australian and world creativity with varied audiences at a dynamic time for the tunes sector.
“I glimpse ahead to cultivating enthusiasm, innovation and experience to develop prospects for our immensely proficient artists and creatives in new and persuasive ways”.
“My key enthusiasm has generally been developing and breaking Australian artists all over the planet.”
Cathy Oates, said: “My main enthusiasm has usually been building and breaking Australian artists all-around the entire world.
“I now extremely a lot look ahead to joining Warner New music and turning out to be component of the new staff driving their inspiring roster of Australian artists.
“We are at this time facing a demanding but thrilling time inside the Australian Tunes Industry, which is all the more explanation to return to my file corporation roots, bringing my expertise after a prolonged and eventful stint in management and internet marketing consultancy”.
“It’s an honour to be joining the Warner Songs relatives.”
Abundant Wiles, added: “It’s an honour to be joining the Warner Songs family.
“I’m hunting ahead to doing the job with the gifted regional group, alongside an amazing roster of local and world-wide artists in driving the growth and upcoming good results of WMA’s activities in the electronic area that resonates with and engages passionate fans”.Audio Organization All over the world