By no means was a marketer’s position much more central to achieving company outcomes. Model is equivalent to enterprise benefit in a world where by technological know-how transforms all in its wake. Challenged by disaster and impelled to innovate, there are all those marketing leaders who beat the odds and held pushing the envelope to generate new benchmarks. The BW Major 50 Marketers 2021 tracks not only the all round do the job done, initiatives undertaken, the ‘always-on’ avatars and methods of brands but also the marketing and advertising leadership that steered businesses towards progress in the year long gone.
“Marketing is company, and small business is marketing. Just about every identify in this ‘BW Top 50 Entrepreneurs 2021’ list represents internet marketing management, mentorship, considerable amount of money of get the job done finished, and an innate capacity to be agile and ahead thinking in rough occasions,” suggests Annurag Batra, Chairman & Editor-inChief, BW Businessworld.
Super Women Internet marketing Leaders
The ladies marketing leaders in the checklist comprise names from the FMCG sector such as Rashi Goel, Director – Breakfast Cereals South Asia & Director – Marketing & Buyer Communications, Nestle India Sukhleen Aneja, CMO & Marketing Director, RB Cleanliness South Asia and Kavita Chaturvedi, Main Operating Officer, Snacks Business enterprise, ITC. From the technologies and the digitalfirst sectors, there are Deepali Naair, CMO, IBM India & South Asia Hitu Chawla, CMO, Microsoft India Roshni Das, Advertising and marketing Director, Intel India and Sumeet Singh, CMO, Infoedge India.
Business veteran Deepika Warrier, CMO, Diageo India is also in the listing together with Jasneet Bachal, CMO, Indeed Financial institution and Shalini Gupta, CMO, Titan Eye Wear.
Engineering, Digital Dominate Joining the entrepreneurs from IBM, Microsoft, Intel, Infoedge India are some of the busiest promoting leaders of the year gone. These involve Ravi Desai, Director, Model Advertising and marketing, Amazon India & APAC Atit Mehta, Vice President & Head – Advertising, Feel & Learn (Byju’s) Karan Shroff, CMO, Unacademy Srivats TS, VP – Advertising, Swiggy Harish Rawat, Sr Vice President , Marketing and advertising , Gameskraft and Varun Dubey, Head – Advertising and marketing, Ola Electric powered & Ola Financial.
The FMCG Power Engage in
It came as no surprise that the FMCG sector saw many of its leaders aspect amongst top rated entrepreneurs. In addition to RB Hygiene, the internet marketing leaders from the FMCG sector include Girish Kalyanaraman, Vice President & Brand Functions Chief, P&G Indian Subcontinent Koshy George, CMO, Marico Shiva Krishnamurthy, Vice President – Meals & Drinks, Hindustan Unilever and Shuvadip Banerjee, VP, Advertising Expert services, ITC. HUL saw leaders this kind of as Ashwath S. from Oral Care and Vipul Mathur from Cloth Treatment becoming celebrated. ITC Foods brought a third celebration with Ali Harris Shere, Chief Running Officer (Biscuits & Cakes), ITC Food items showcasing in the list.
The foodstuff and beverage sector vertical regularly assumed out of the box in a lockdown year to not only improved connect with its individuals but also explore more recent ways of engagement. The leaders from this vertical include Anil Viswanathan, Senior Director – Marketing and advertising (Sweets), Insights & Analytics, Mondelez India Dilen Gandhi, Senior Director & Category Head – Foodstuff, PepsiCo India Jayen Mehta, Sr Typical Manager, Scheduling & Promoting, GCMMF (Amul) Rohit Kapoor, Director – Marketing (India), Perfetti Van Melle Sudhanshu Nagpal, Affiliate Director (Biscuits), Mondelez India Sumit Mathur, CMO, Kellogg’s Sunay Bhasin, CMO, MTR Foodstuff and Vinay Subramanyam, Vice President – Promoting, Britannia Industries.
The Vehicle & BFSI High
Braving the preliminary turmoil in 2020, equally the BFSI sector and the auto sector observed a surge both from pent-up requires or the want for guidance in upcoming fiscal organizing. Representing various pockets from the vehicle sectors, the major leaders in the checklist are Abbey Thomas, Head – Marketing and advertising, Volkswagen Passenger Cars and trucks India Santosh Iyer, Vice President, Revenue & Advertising and marketing, Mercedes-Benz India Shakti Upadhyay, Head – Marketing & PR, Kia Motors India Shashank Srivastava, Govt Director – Marketing and advertising & Income, Maruti Suzuki Shubhranshu Singh, Worldwide Head – Brand & Advertising, Royal Enfield and Vivek Srivatsa, Head – Marketing, Passenger Car or truck Enterprise Unit, Tata Motors.
From the BFSI sectors, Ajay Kakar, CMO, Aditya Birla Cash Akash Deep Batra, Head – Internet marketing (Customer Banking), DBS Bank, Karthi Marshan, President & CMO, Kotak Mahindra Team and Ravi Santhanam, CMO, HFDC Bank made it to the record.
The other top marketers consist of Karan Kumar, Senior Vice President & CMO, DLF Amit Doshi, CMO, Lenovo India Deba Ghoshal, Vice President & Head – Marketing and advertising, Voltas Amit Tiwari, Vice President – Marketing, Havells Sunil Narula, VP – Advertising, Panasonic Lifestyle Options India Siddhant Narayan, Head – Advertising (India), OnePlus Sirish Chandrashekar, Internet marketing Head, Titan Debabrata Mukherjee, CMO, United Breweries and Vineet Agrawal, Promoting & Industrial Director, India Space, BrownForman.