NEW YORK, Nov. 19, 2020 /PRNewswire/ — Renfro Corporation, a leading maker and marketer of the world’s preeminent sock models, announces their rebranded image as Renfro Brands. With almost 100 decades of heritage and practical experience, Renfro’s expertise spans the full legwear market, from style and manufacturing to merchandising and consumer insights.
The rebrand not only involves a new name but a total new visible identity which includes new branding, a redesigned symbol and the start of a Immediate-to-Customer marketplace named Loops & Wales. The compelling new branding embraces the company’s future though having to pay homage to its previous and was made by Bruce Mau Style to reflect and amplify Renfro’s new enterprise tactic.
It was in the late 1990’s when Renfro Company obtained a very long-time period license for the Fruit of the Loom hosiery business, shifting assets, assets, and emphasis into the advancement of a brand portfolio product. This acquisition established the Organization on a new route to extend the breadth of its choices. Renfro’s commitment to sock producing has resulted in extensive, reliable interactions with substantial suppliers these as Macy’s, Walmart and Costco as effectively as manufacturer licensors these kinds of as Carhartt, Dr. Scholl’s and Merrell. Fashion sock labels Incredibly hot Sox and K. Bell turned section of the Renfro portfolio in 2007 and 2010 respectively, although currently, Renfro stewards in excess of 20 globally regarded manufacturers spanning the essentials, fashion, athletics, outdoor, function and wellness groups.
“Our rebrand and start of Loops & Wales represents the exceptional combination of strengths we’ve honed in excess of the a long time. With these modifications, we purpose to honor our heritage when focusing on what our future 99 years can glimpse like,” states Stan Jewell, CEO of Renfro Manufacturers, “we are model stewards and laser focused on driving manufacturer equity and model wellness across the board.”
Socks are heading via a renaissance in which they are no more time an afterthought. Renfro observed an prospect to transform its many years of marketplace insight into an inspiring and seamless digital procuring encounter by way of an all new Direct-to-Customer design and market, Loops & Wales.
“The tendencies were seriously transferring toward more and far more consumers buying socks right on the internet – we were being driving and required to catch up,” claims Jewell, “so we seemed to our DNA to discover what manufactured Renfro unique in the marketplace. We’ve obtained a sock for any and just about every occasion, and which is the place we found a house we can own.”
At its core, Loops & Wales is a sock store by the sock-obsessed. It is a spot for identifying, styling, and obtaining the proper socks for the proper occasions, developed for these who would like to have interaction with a passionate neighborhood and participate in a exceptional buying practical experience. Whether or not it is for running errands or running marathons, Loops & Wales offers amazing companions to day by day existence that convey heat and ease and comfort, empower functionality, and permit self-expression. The market will aspect a curated choice that signifies the lots of means socks can enrich a person’s every working day. No matter whether somebody is wanting for tried out-and-tested classics, stunning finds, or new favorites, Loops & Wales has it included.
“Launching Loops & Wales signifies a large shift for Renfro Brand names. COVID has accelerated e-commerce by at least 3-5 decades and so, though we may perhaps have been behind the marketplace during the increase of e-commerce, the opportunity is even superior nowadays,” continues Jewell, “people will want to go to merchants once more someday, but the tendencies for e-commerce in this category will adhere with us and we are forging right in advance.”
From a passion for the humble, yet intricate craft of producing socks starting in 1921, to the innovations that people all around the planet love right now, to the enhancement of the Loops & Wales marketplace, Renfro has developed to grow to be an sector leader and forecaster. To discover a lot more on Renfro Models check out Renfro.com and to shop and find your sock match this holiday season and beyond, take a look at LoopsandWales.com and see listed here for additional hello-res imagery and logos.
ABOUT RENFRO Models
Renfro Makes is a main designer, company, and marketer of high-quality socks and legwear goods. Launched in 1921, the corporation pioneered some of the earliest improvements in sock manufacturing, from standardizing sock dimensions to getting rid of toe seams. Around the system of a century, Renfro’s operation of 25 employees has developed to become an marketplace chief with about 2,000 staff members around the globe. These days, Renfro Brands is a regarded expert and brand name steward of over 20 globally loved sock brand names, like Carhartt, Fruit of The Loom, Merrell and Incredibly hot Sox. The business carries on to breathe new daily life into the industry with the start of Loops & Wales, an on the net location for discovering, styling, and getting socks. Find out how Renfro Brand names is major the sock marketplace at Renfro.com
ABOUT LOOPS & WALES
Loops & Wales is a sock store by the sock-obsessed. It is a destination for identifying, styling, and shopping for the suitable socks for the right instances, in the least difficult way feasible. The Loops & Wales crew brings together manufacturing knowledge with deep shopper insight to create an inspiring combine of manufacturers and designs, from fundamental principles to gown, and assertion to sport. Loops & Wales is component of Renfro Makes, a top company, distributor, and marketer of over 20 globally beloved sock brand names, including Dr. Scholl’s, Carhartt, and Hot Sox. Join with Loops & Wales on the internet at LoopsandWales.com and on Instagram @LoopsandWales.
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