TikTok launches Innovative Opposition to resolve Real-Globe Internet marketing Difficulties

  • TikTok invites advertising and marketing and creative specialists as effectively as businesses in Southeast Asia to participate in the TikTok Trendsetter imaginative competition

  • Winners to get up to US$40,000 in prizes and mentorship with TikTok World-wide Business enterprise Marketing and advertising (GBM) executives

TikTok, the leading vacation spot for limited-kind cell video clips, is calling all advertising and marketing and innovative gurus as nicely as agencies in Southeast Asia to believe outside the house of the box and join the TikTok Trendsetter inventive levels of competition. Introduced previous November 9, 2020, TikTok Trendsetter aims to inspire specialists and businesses in the Philippines to harness the untapped possible of TikTok to clear up actual-entire world marketing worries.

“The electric power of TikTok is crystal clear, but it involves a new and diverse way of thinking. Utilizing an amusement-based system enables entrepreneurs to have interaction with users in a ‘sound on’ natural environment, opening an solely new window of option,” reported Ng Chew Wee, TikTok Head of Enterprise Advertising. “Just like our customers, we invite marketers to be experimental and check out their creative aspect though addressing today’s brand problems via the Trendsetter creative competitiveness.”

Running for around the course of six months, the TikTok Trendsetter creative opposition is divided into a few independent categories like:

  • Individual Group: Unique contestants to post just one TikTok video clip innovative notion that addresses marketing-associated problems for Smaller and Midsize Enterprises (SMBs), and sectors these kinds of as Rapidly Moving Buyer Goods (FMCG) and Federal government.

  • Company Group: Agency contestants to submit a storyboard for at least 4 TikTok video clip artistic concepts, a media system leveraging TikTok and just one sample TikTok online video that addresses promoting-similar problems for industries this sort of as Fintech, Luxury, Automobile, and Telecoms.

  • Existing Strategies: Strategies that have now run on TikTok this yr can also take part in the level of competition.

All submissions will need to have to be submitted by 24 December 2020 with voting for the most  innovative strategies having area from 4 to 22 January 2021. The subsequent panel of judges representing in-home and agency resourceful executives, as very well as CMOs and TikTok Creators, will be pinpointing the winners of the competitors which will be announced on 1 February 2021:

  • Ng Chew Wee, TikTok Head of Enterprise Advertising and marketing

  • Katie Puris, TikTok Taking care of Director of World-wide Small business Promoting

  • Dianchen Yao, TikTok Head of Shopper Methods SEA

  • Nguyen Dinh Toan, Senior Vice President of Marketing and advertising at Suntory Pepsico Vietnam

  • Sutirapan Sakkawatra, EVP Head of Internet marketing at Siam Business Financial institution

  • Roberto Saputra, Main Model Officer at Smartfren Telecom

  • Jeff Cheong, DDB Team Singapore Deputy CEO and Tribal Around the world Asia President

  • Maryzyle Fernadez Galinato, Group Artistic Director at Hakuhodo Saigon

  • Pingkan Rarumangkay, Government Resourceful Director at Wunderman Thompson Indonesia

  • Tay Guan Hin, Chief Artistic Officer of BBDO Singapore

  • Sompat Trisadikun, Main Innovative Officer at The Leo Burnett Group and Publicis Group in Thailand

For every class, regional and community winners will be selected. Company teams will have a chance to get up to US$40,000 in prizes, whilst Unique candidates can earn a mentorship session with TikTok World-wide Small business Marketing (GBM) executives.

Kantar investigate reveals that in get to tap into the impressive audience response, it is critical to have an understanding of TikTok and interact with people on their have terms. To supply a deeper understanding on how to leverage TikTok for advertising and marketing applications, TikTok will also maintain a imaginative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted nearly at https://www.tiktok-trendsetter.com/ for anybody who is intrigued in finding out about leveraging the platform to fix resourceful problems.

To enter the competitors, check out tutorials, finest practices and resourceful playbooks, you should stop by: https://www.tiktok-trendsetter.com/.


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