Many visitors to this blog will have encountered Simon Sinek. He is famous for the phrase ‘Start with the Why’. It would therefore seem arrogant not to take his advice. So here is the Why, How and What of my Innovation Without Tears manifesto. If you want to know more about the […]
Day: November 16, 2023
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]