DLF Seeds is psyched to announce the promotion of Ben Addington to director of advertising and marketing for its North The us strategic small business unit.
Addington’s history incorporates above 15 several years of promoting and communications practical experience, most not long ago as manager of promoting and purchaser experience for La Crosse Seed in La Crosse, Wis. He is also a member of the American Seed Trade Association communications committee and the Countrywide Agri-Advertising Association.
“I appear forward to working with our buyers and groups across North The united states to deliver know-how-driven, sustainable seed and marketing and advertising solutions, as perfectly as sharing the fantastic stories that exist within just DLF,” suggests Addington. “It’s vital that we pair solution innovation with new advertising instruments that increase real value to our distribution associates and their clients.”
DLF’s North American functions encompass exploration, growth, output, and distribution of turfgrass, forage, deal with crop, and other seed through its several organizations like DLF Pickseed Canada, DLF Pickseed Usa, DLF Moore Seed, and La Crosse Seed.
“Ben’s working experience in advertising and marketing and shopper loyalty bring a new, vibrant aspect to DLF’s advertising endeavours in North The united states,” claims Neil Douglas, DLF North The usa executive vice president. “I look forward to working with his group and others across our organization to continually generate the chosen posture with our shoppers.”
Addington is primarily based in La Crosse, Wis., and can be arrived at at [email protected].