Specialist bull rider Jess Lockwood will debut the Bobcat “Just one Challenging Animal” brand for the 1st time at this weekend’s PBR competition in Fort Really worth, Texas
Bobcat Corporation, a world leader in the compact products sector, has shaped a promoting partnership with Jess Lockwood, a two-time PBR (Professional Bull Riders) Earth Winner. With this announcement, Lockwood gets the most recent addition to the Bobcat brand name workforce, signing up for professional quarterback Carson Wentz.
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Two-time PBR Globe Champion Jess Lockwood (Image: Small business Wire)
The partnership involves Lockwood exhibiting a Bobcat brand on his bull driving shirt, vest and helmet through competitions, as perfectly as serving as a spokesperson for Bobcat as a result of films, social media and other promoting placements relevant to Bobcat “One Tough Animal” advertising campaigns. The PBR elite level of competition collection, Unleash the Beast, scheduled Feb. 26-27 in Fort Value, Texas, is the first event at which Lockwood will symbolize Bobcat.
In addition to his PBR knowledge, Lockwood is a rancher and owns Bobcat compact gear. According to Laura Ness Owens, vice president of promoting, communication and public affairs at Doosan Bobcat North America, Lockwood’s athletic general performance, do the job ethic and out of doors lifestyle exemplifies the Bobcat manufacturer.
“We are energized to have Jess be a part of our team. He is a leading competitor in a tough sport, who genuinely demonstrates the Bobcat standards of general performance, versatility and tough both individually and professionally,” reported Ness Owens. “His do the job ethic, grit and longtime link to the Bobcat brand truly appeals to us and resonates with our consumers and dealers.”
Lockwood, who won his initially world championship in 2017 and his next planet championship in 2019, grew to become the youngest bull rider to get two globe championships. He is predicted to be a top contender for the 2021 PBR Entire world Championship. When he is not competing in the bull ring, Lockwood is a total-time cattle rancher on his family’s ranch in Volborg, Montana.
“I use my Bobcat products just about every one day on the ranch. I was not a Bobcat endorsee when I acquired my to start with skid-steer from them in 2017,” mentioned Lockwood. “I’m a consumer 1st. I just occur to experience bulls very well adequate, that now they are a husband or wife. When I can pair up with a brand name or a products that I already know, it’s great and I couldn’t be extra excited about this partnership.”
Lockwood is in very good business as the newest manufacturer ambassador for Bobcat. He joins professional quarterback Carson Wentz, who shaped a model partnership agreement with the organization in Dec. 2019.
Media Assets: Please click this Dropbox hyperlink to download photographs of Jess Lockwood.
About Bobcat Corporation
Bobcat Corporation is a around the world chief in the manufacturing and distribution of compact machines. Headquartered in West Fargo, North Dakota, Bobcat offers a complete line of compact devices which includes: skid-steer, mini observe and compact monitor loaders excavators VersaHANDLER® telescopic instrument carriers utility cars Toolcat™ utility perform machines compact tractors small articulated loaders zero-convert mowers attachments and implements. As a worldwide brand with a worldwide community of dealers and distributors, Bobcat is the industry’s first innovator, commencing in 1958 with the to start with compact machine and predecessor to the skid-steer loader. Bobcat continues to direct the sector by supplying quality product solutions and systems to empower men and women to execute far more. For additional details, visit Bobcat.com.
About Jess Lockwood
Jess Lockwood (born Sept. 28, 1997) is an American skilled bull rider on the PBR tour and a five-time PBR Entire world Finals qualifier, from 2016 to 2020. He joined the PBR in 2015 and was named Rookie of the Year in 2016. On Nov. 5, 2017, he became the youngest PBR Environment Winner. He received his second PBR entire world championship on Nov. 10, 2019. He also became the youngest bull rider to win two globe championships. When he is not competing in the ring, Jess is an avid hunter and a whole-time cattle rancher on his family’s ranch in Volborg, Montana.
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Lanelle Vasichek, Director of Model and Public Relations
E-mail: [email protected]