Universal Tunes Canada (UMC) has appointed of Craig ‘Big C’ Mannix to the job of Senior Director, Urban Marketing.
With a observe document and many years of experience throughout pretty much each individual aspect of the audio company, Mannix is the first new employ focused on city advertising for UMC’s domestically signed urban repertoire.
Reporting to JP Boucher, Vice President Advertising and marketing, Mannix will get the job done throughout UMC departments in partnership with artists and their groups to create the vision for artist’s assignments, establishing domestic and world-wide campaigns developed to engage admirers inside Canada and all around the globe.
Most not too long ago, Mannix served as an A&R supervisor at Sony Songs Leisure Canada.
Previously, Mannix owned and operated a life style promoting agency identified as Offshoot Communications for 15 a long time exactly where he worked with Nike, ADIDAS and Nokia on solution placement and promoting.
He also assisted guide the route of way of life makes this kind of as LRG, Fresh Jive and Casio G-Shock.
In addition to his get the job done in new music, he is a founding member of Advance, Canada’s Black Music small business collective and sits on the Board of Directors for the Remix Job.
“I’m honoured to be signing up for Universal New music Canada and to be a aspect of a group that is devoted to offering Black Audio and Black Music tradition the respect and aim that it wants to grow in the Canadian market and past.”
“I’m honoured to be signing up for Universal Tunes Canada and to be a aspect of a group that is dedicated to offering Black Audio and Black Audio culture the respect and target that it requires to expand within the Canadian industry and outside of,” mentioned Mannix.
“With Craig’s prosperity of perception, creative imagination and practical experience rooted in every factor of the music business, that time has now arrive as he builds and qualified prospects with us in this crucial space.”
Jeffrey Remedios, Common Audio Canada
Jeffrey Remedios, Chairman and CEO, Common Audio Canada, added: “At the get started of my profession at Virgin Records, I experienced the option to get the job done with and master from ‘Big C’.
“I’ve usually wanted to reunite while it had to be at the suitable time and for the correct rationale – in support of our incredible Canadian artists on the world’s phase.
“With Craig’s prosperity of perception, creativeness and knowledge rooted in every single ingredient of the audio organization, that time has now arrive as he builds and leads with us in this essential house.”New music Organization Around the globe