Explosive Retention Marketing Strategies | Fidelitas Podcast

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In episode 125, Tyler is joined by Curt Staubach who speaks on retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers.

Listen To Episode 125

In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website.

Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club.

In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers.

To end the episode, Curt leaves us with his key takeaway: stay consistent with your marketing strategy and treat marketing like a marathon.

Timestamps

01:10 -What’s in the News: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website

06:20 – Featured Guest: Curt Staubach, Director of Marketing at True Shot Gun Club

07:15 – About True Shot Gun Club

07:50 – Building an email list of 10 million subscribers

10:33 – Developing strategic partnerships with other brands

12:50 – How 10 million email subscribers impact overall marketing strategy

15:06 – Using contests as a retention marketing strategy

18:22 – The technology behind True Shot Gun Club’s retention marketing

21:51 – Fidelitas’ role in True Shot Gun Club’s retention marketing

24:35 – Getting started with segmentation

26:08 – Keeping a high open rate with high email send frequency

28:30 – Most important KPIs in retention marketing

30:32 – Key Takeaway: Be Consistent; Marketing is a marathon

32:53 – Outro

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