G/O Media plans to follow Quartz playbook

G/O Media, which a short while ago obtained business enterprise information web page Quartz, strategies to shift its functioning product to be far more like its modern acquisition, reports Mark Stenberg of Adweek.

Stenberg reports, “But Quartz workers should not be worried about the dilution of their business culture or mission, Spanfeller said. If everything, somewhat than completely transform Quartz to resemble a regular G/O Media property, the enterprise aims to evolve its present-day portfolio to additional intently resemble Quartz.

“Since launching G/O Media, Wonderful Hill Ventures has sought to professionalize the blogging that once outlined its titles, including the former Gawker Media web pages Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and higher-amount examination, signifies the route in which G/O Media aims to expand, according to Spanfeller.

“In that vein, the company has no ideas to substantially adjust the Quartz web-site, outside the house of perhaps diminishing the promotion of its Each day Brief newsletter. But, offered the advertisement-load widespread to G/O Media qualities and the greatest purpose of the acquisition, the business enterprise publisher will possible see an uptick in programmatic advert placements, Shah explained.

“The media enterprise also hopes to use the high quality viewers of business specialists that Quartz attracts to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-targeted Jalopnik could provide them with incremental arrive at.”

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