The town of Greenville unveiled its brand-new nationwide internet marketing initiative Thursday early morning in a move to really encourage entrepreneurs and executives to start, develop and maintain their organizations in the metropolis and increased Greenville County.
Modeled after the “YeahTHATGreenville” advertising initiative and developed hand-in-hand with area organization house owners and economic progress groups, “From Below You Can Change the Globe” will endorse the city’s “bold, collaborative” entrepreneurial nature, Mayor Knox White said Thursday.
“From Below You Can Transform the Environment” seeks to capitalize on Greenville’s standing as a thriving destination of choice, in accordance to a push launch. The pitch aims to have nationwide arrive at and highlights tales from unique business people in Greenville to illustrate the expenditure, assist and financial initiatives obtainable in the city, as very well as Greenville’s quality of everyday living, cultural features, charge of living and surroundings.
The initiative will educate enterprise founders about out there instruments like funding means, incubators and accelerator courses, coaching and mentorship chances, networking gatherings, enterprise begin-up and advancement sources, economic advancement corporations and co-functioning spaces, creating a one particular-prevent-shop for business people.
“From Below You Can Improve the World” features:
- A website with testimonials, means, events, programming, positions, and many others.
- Area and countrywide promoting
- Entrepreneur and founder profiles
- Social media channels
- Regional and countrywide community relations and media outreach
- Information shipping, which includes a planned newsletter, podcasts, and a web site
- Branded collateral and presentation materials for potential clients and media targets
The initiative will also make use of a new hashtag, #youcangreenvillesc, modeled just after the #yeahTHATGreenville hashtag.
The city required to make investments in financial improvement, White said — invest in the process, get the job done with traditional partners and broaden that net to provide in new, various, diverse associates.
Greenville’s aspirational, bold, bold spirit can be seen in downtown, in Falls Park, in the city’s personal-public partnerships and in the people who phone the metropolis house, White reported. Now, this initiative will spotlight that spirit for entrepreneurs, too.
“We’re creating a wager on this, I guess is what I’m indicating,” White mentioned. “We are heading to put dollars, time and effort into betting that we can mix this up a little bit far more, provide in more companions and genuinely mirror the genuine Greenville that we know these days.”
The advertising initiative kicked off Thursday with an function showcasing speakers including White, Greenville Metropolis Manager John McDonough, Venture Pitch Carolina President Alex Estevez, Furman University President Elizabeth Davis, Clemson College Director of the Heart for Superior Producing Mark Johnson, Greenville Chamber of Commerce President Carlos Phillips and town of Greenville Director of Economic Enhancement Merle Johnson as properly as recommendations from regional entrepreneurs.
Guests incorporated a lot more than 250 area business enterprise, federal government, financial progress and greater-education leaders.
Kenzie Biggins, founder of govt assistant alternatives enterprise Worxbee, said Greenville’s value of dwelling and robust perception of community brought her to the metropolis.
“I could choose the time to truly figure it out and develop our corporation in a genuinely meaningful way for the reason that I wasn’t just paying out all my time making an attempt to fundraise or shelling out all my time attempting to make ends meet in a enormous, high priced city,” Biggins reported.
The new platform shows men and women why Greenville is a excellent spot to arrive and run a little small business, she mentioned.
“I think it is educating folks on what Greenville is as a company local community,” she said.
Carlos Phillips, president of the Greenville Chamber of Commerce, referred to as the initiative “a bold and interesting action for Greenville.”
“I have often listened to that what received you right here is not going to get you there. But I am confident that from right here — from right here — we can and we will improve Greenville and the world,” Phillips said.
To find out more about the initiative, take a look at youcangreenvillesc.com online.
Macon Atkinson is the city watchdog reporter for The Greenville News. She’s driven by prolonged operates and solid coffee. Stick to her on Twitter @maconatkinson.