Nordstrom Inc. has promoted Deniz Anders to senior vice president and main promoting officer, and has named former Dick’s Sporting Goods government Nina Barjesteh president of the Nordstrom Product or service Team.
Anders will lead all advertising and marketing endeavours, including model courses, electronic marketing, artistic technique and corporate affairs. Anders has been with the business for 22 a long time, most just lately serving as vice president of marketing.
Additional from WWD
“Deniz is a established leader with the means to push integrated marketing strategies and programs to improve the business and join with prospects in meaningful means across all channels and touch points,” mentioned Ken Worzel, main consumer officer. “Her deep marketing expertise, paired with her knowing of our company, will be of enormous worth as we go on to make on our heritage of support to get nearer to our clients.”
Anders succeeds Scott Meden, who declared his retirement before this calendar year.
Barjesteh was Dick’s senior vice president of item progress and design, primary the strategy, management and execution of the company’s item progress organization. Prior to Dick’s, she served as chief merchant of Rue 21, and invested 20 many years at Target Corp. in different roles including vice president basic products manager women’s clothing, vice president goods supervisor young ones, and vice president attire and components branding.
“Nina’s working experience leading and reworking non-public label organizations will placement us to just take total edge of this growth chance, and to keep on developing Nordstrom Produced products and solutions that set our buyers initially as a result of layout, high-quality and value,” mentioned Pete Nordstrom, president and main manufacturer officer. “We’re psyched to see how she will create on the 50-12 months legacy of Nordstrom’s personal label manufacturers with her own refreshing standpoint.” She succeeds Jen Jackson Brown at Nordstrom who still left the company earlier this 12 months.
The Nordstrom Merchandise Team, known as NPG, handles apparel and add-ons for males, ladies and little ones and property products. Nordstrom phone calls its private brand name portfolio “Nordstrom Made.” NPG has a staff of about 350 folks in merchandising, design, progress and sourcing, and is effective with suppliers in about two dozen countries.