Parlophone Records’ London-based dance label FFRR has revealed aspects of its current manufacturer identification, together with a refresh of its brand.
The unveiling of the new brand, developed in partnership with graphic designer and tunes, artwork and trend designer Trevor Jackson, follows the announcement that extensively revered music govt and DJ, Andy Daniell, has taken the helm at the label.
As section of the refresh, the label has also reintroduced the tagline “Music That Moves You” – a phrase that was utilised on a run of report sleeves produced in the early 90s.
Later on this month, the label will also start its new webstore – www.ffrrecords.com – stocking exclusive merchandise and vinyl releases.
The initially artist releases below the new branding will be Storm Queen’s For A Fool (pictured principal), the fourth release by American producer, songwriter, remixer and DJ Morgan Geist less than the Storm Queen moniker, which is out now, followed by BURNS’ Loving Touch EP on February 12.
Elsewhere, FFRR has also declared that highly regarded executive Evie Grain has joined the label as Advertising Supervisor.
Grain joins most just lately from BMG in which she was Dance Label Supervisor, overseeing the brand and advertising methods for Fatboy Trim, Salsoul Documents, and Strictly Rhythm.
Considering that Daniel’s arrival at the conclusion of 2019, FFRR has liked achievement with Diplo & SIDEPIECE’s On My Thoughts, Alan Fitzpatrick vs Patrice Rushen’s Haven’t You Heard and Obskür’s Bayside.
They have also welcomed artists this sort of as Eats Anything, Sam Gellaitry and Sonny Fodera to the FFRR roster.
“There’s fresh new energy and invigorated intent within just FFRR and I needed that to be mirrored in the brand name identity.”
Andy Daniell, FFRR
Daniell mentioned: “There’s new electrical power and invigorated intent in just FFRR and I wanted that to be reflected in the model id.
“I realized from the start out that I preferred to do the job with Trevor on this and that he’d be as committed to obtaining this suitable as I was.
“We used a large amount of time delving into the label archives, heading by aged imagery and belongings but, at the identical time, even though we desired the legacy to guideline us, we desired to make certain it didn’t constrain us.
Added Daniell: “The up to date logo’s energy is in its simplicity the design usually takes the typical FFRR aesthetic and modernizes it in a way that will have an affect in today’s modern-day, digital environment.
“The black, white and grey colour palette is encouraged by the main colors that have been with the label due to the fact the commencing and, though we have taken off the well known FFRR ear from the brand, it is still at the heart of the branding and its visual language.
“Trevor’s finished a good job capturing the essence of FFRR in a refreshing and respectful manner and we hope tunes fans will like it as significantly as we do.”
“There’s been a huge stage of regard to what is long gone ahead of in each stage of this course of action, and Andy’s enthusiasm and eyesight for the label have performed a big function in each and every decision that is been built.”
Trevor Jackson added: “I approached the rebranding of FFRR cautiously at first, totally knowledgeable of the label’s legacy and significance of its current logo.
“I was a major enthusiast of the label, so it was similarly as remarkable as it was initially daunting to perform on this undertaking.
“I firmly imagine a solid logo id should really be successful on its personal merits, not by means of a precise association or unified nostalgia.
“FFRR shifting forward isn’t a heritage label, and while its back catalog and record is highly essential and should really certainly be embraced, that shouldn’t direct its identification in the future.
“The elements utilized straight relate to FFRR’s finest regarded typical period of time and have been visually remixed, refined and reconstructed for right now and tomorrow. It is been really crucial for me to keep the spirit and energy of the present manufacturer while redeveloping it.
“There’s been a massive degree of respect to what’s long gone ahead of in every single phase of this approach, and Andy’s passion and vision for the label have played a big position in every determination that is been produced.”
“Dance music is as culturally vibrant currently as at any time and FFRR continues to be massively essential to the long term of the Parlophone label.”
Mark Mitchell and Nick Burgess, Parlophone Documents
Mark Mitchell and Nick Burgess, Co-Presidents, Parlophone Records, claimed: “Dance tunes is as culturally vivid these days as ever and FFRR remains massively significant to the foreseeable future of the Parlophone label.
“We have substantial ambitions for FFRR and want it to build by itself as the quantity 1 house for digital artists in the British isles, simultaneously offering glorious strike information and culturally important artists.
“We’ve identified the rebrand of FFRR amazingly invigorating, and the smooth, but respectful, evolution of the id that Andy, Trevor, and the rest of the workforce have labored on, encapsulates what we want to be – a foreseeable future-wondering organization that is making on an illustrious earlier – and we’re thrilled to be commencing this up coming chapter.”
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