Penn Condition Smeal Internet marketing Section, faculty study productivity identified

University PARK, Pa. — The Penn Condition Smeal College or university of Organization Advertising Office

University PARK, Pa. — The Penn Condition Smeal College or university of Organization Advertising Office and four of its college members have been identified on two not too long ago posted lists of creator productivity.

Gary Lilien, distinguished investigate professor of management science, and Karen Winterich, professor of promoting and Gerald I. Susman Professor in Sustainability, ended up integrated on a leading 30 listing compiled by the American Advertising Association (AMA) Doctoral Student Exclusive Curiosity Team (DocSIG) that calculated and ranked writer efficiency for publications in leading AMA marketing and advertising journals from 2011 to 2020. Lilien was tied for 14th with eight publications. Winterich was tied for 20th with seven publications.

Lilien, Hans Baumgartner, Smeal Chair in Advertising, and Wayne Desarbo, emeritus professor of advertising and marketing, had been also involved on a Stanford listing of the leading 2% of scientists in the planet.

The Stanford listing used Scopus info to compile a databases of the 100,000 most-cited authors across all scientific disciplines primarily based on their ranking of a composite indicator that thought of six citation metrics — total citations Hirsch h-index, coauthorship-modified Schreiber hm-index range of citations to papers as solitary creator selection of citations to papers as one or 1st writer and range of citations to papers as one, initially, or previous writer.

Lastly, the Smeal Advertising and marketing Section was tied for 7th in publications in AMA journals with 38 publications (2011-20) and ranked 13th on the DocSIG checklist with 59 publications in the broader listing of premier marketing journals such as Journal of Consumer Analysis, Journal of Marketing and advertising, Journal of Promoting Investigation and Marketing Science.

“Having 4 faculty users ranked among the most successful researchers on two individual lists, and our division staying ranked in the top 20, demonstrates the major contributions Smeal is producing to tutorial investigation in the industry of advertising,” reported Marketing and advertising Section Chair Meg Meloy, professor of promoting and the Calvin E. and Pamala T. Zimmerman Fellow.

“These rankings verify for our pupils that they get leading-edge instruction from our school and from a division that is collectively and individually regarded for impactful investigate,” Meloy mentioned.