The BW Major 50 Entrepreneurs is an annual initiative to rejoice the leadership spirit of transform agents in the internet marketing sector in India
With practically 20% of the record comprising girls leaders, and sectors this kind of as technological innovation & digital, FMCG, Foodstuff & Nutrition & Auto shining as a result of, BW Marketing World’s BW Top rated 50 Marketers demonstrates the modifying dynamics of the industry
Hardly ever right before was the position of the ‘marketer’ additional central in the direction of achieving company expansion goals. Brand name is equal to organization worth in a planet, exactly where technological innovation transforms, and qualified prospects, all in its wake. In this perpetually altering landscape, there are number of internet marketing leaders, who beat the odds and held pushing the envelope in their journey of staying definitely buyer-centric.
The BW Top 50 Entrepreneurs 2021, an initiative supported by BW Businessworld & led by BW Promoting Planet, tracked not only the total perform completed, initiatives carried out, the normally-on avatars and strategies of manufacturers but also the marketing and advertising management that steered firms in the direction of expansion in the calendar year gone. The debut edition, officially launched on February 18, 2021, celebrates the most influential advertising leaders in India. The on line summit and awards ceremony garnered a viewership of more than 1.5 Lakh amongst social and on line platforms, wherever it was telecast.
“Every single identify in this ‘BW Best 50 Entrepreneurs 2021’ listing signifies advertising management, mentorship, a really considerable volume of work, and a selected innate capacity to be agile and forward searching in hard occasions. The industry demands these thinkers now to gear up constructively for the 10 years ahead,” reviews Dr Annurag Batra, Chairman & Editor-in-Main, BW Businessworld.
In the record this yr, 10 females leaders have featured. “For me this is a big spotlight. On the one particular hand, it reflects the progress of women of all ages management in India across organizations and functions but at the exact same time, it does clearly show that there is still room for stability in leadership roles in India. Also, there are girls leaders here from tech and liquor sectors reiterating how a great deal the marketplace has occur together,” added Dr Batra.
Super Gals Internet marketing Leaders
The gals advertising and marketing leaders in the listing comprise names from the FMCG sector these as Sukhleen Aneja, CMO & Advertising Director, RB Hygiene South Asia and Kavita Chaturvedi, Chief Functioning Officer, Snacks Organization, ITC. Four leaders characteristic in the record from the know-how and the digital-1st sectors. These contain Deepali Naair, Chief Internet marketing Officer, IBM India & South Asia Hitu Chawla, Chief Promoting Officer, Microsoft India Roshni Das, Promoting Director, Intel India and Sumeet Singh, Chief Advertising and marketing Officer, Infoedge India, that operates makes such as Naukri, Shikhsha, Jeevansathi and 99 Acres.
Industry veteran Deepika Warrier, Chief Marketing Officer, Diageo India is also in the list together with Jasneet Bachal, Chief Promoting Officer, Yes Financial institution and Shalini Gupta, Main Promoting Officer, Titan Eye Have on amongst other folks.
Know-how, Electronic Dominate
Signing up for the prime entrepreneurs from IBM, Microsoft, Intel, Infoedge India were some of the most lively manufacturers of past calendar year. Generating it to the listing are Ravi Desai, Director, Brand Advertising and marketing, Amazon India & APAC Atit Mehta, Vice President & Head – Internet marketing, Consider & Understand (Byju’s) Karan Shroff, Main Marketing and advertising Officer, Unacademy Harish Rawat, Sr Vice President, Internet marketing, Gameskraft and Varun Dubey, Head – Promoting, Ola Electric& Ola Financial.
The FMCG and F&B Energy Participate in
It arrived as no surprise that the main FMCG sector noticed several of its leaders function amid leading entrepreneurs. In addition to RB Cleanliness, the advertising leaders from the FMCG sector in the BW Best 50 Marketers’ record involved Girish Kalyanaraman, Vice President & Brand name Functions Leader, P&G Indian Subcontinent Koshy George, Main Advertising Officer, Marico Shiva Krishnamurthy, Vice President – Meals & Drinks, Hindustan Unilever and Shuvadip Banerjee, Vice President, Marketing Solutions, ITC. HUL saw leaders this sort of as Ashwath S from Oral Treatment and Vipul Mathur from Material Treatment becoming celebrated as very well. ITC Foods brought a 3rd celebration far too with Ali Harris Shere, Chief Operating Officer (Biscuits & Cakes), ITC Foods showcasing in the listing.
Without having question, the food stuff and beverage sector in India was consistently contemplating out of the box in the 12 months absent not only to better connect with its people but to check out more and a number of more recent approaches to building this link. The leaders showcasing this from sector incorporate Anil Viswanathan, Senior Director – Advertising (Sweets), Insights & Analytics, Mondelez India Dilen Gandhi, Senior Director & Category Head – Foods, PepsiCo India Jayen Mehta, Sr Standard Manager, Arranging & Internet marketing, GCMMF (Amul) Rohit Kapoor, Director – Marketing (India), Perfetti Van Melle Sudhanshu Nagpal, Affiliate Director (Biscuits), Mondelez India Sumit Mathur, Main Internet marketing Officer, Kellogg’s Sunay Bhasin, Chief Advertising and marketing Officer, MTR Food items and Vinay Subramanyam, Vice President – Marketing and advertising, Britannia Industries.
The Car & BFSI High
Even as the sectors noticed turmoil in 2020, both of those the BFSI sector in India and the car sector observed surge either from pent up calls for or the unexpected require for steerage in long term fiscal preparing. Six leaders from the car sector are in the #BWTop50Entrepreneurs 2021. Symbolizing unique pockets from the sector, these are Abbey Thomas, Head – Promoting, Volkswagen Passenger Autos India Santosh Iyer, Vice President, Revenue & Internet marketing, Mercedes-Benz India Shakti Upadhyay, Head – Advertising & PR, Kia Motors India Shashank Srivastava, Executive Director – Promoting & Profits, Maruti Suzuki Shubhranshu Singh, World Head – Manufacturer & Internet marketing, Royal Enfield and Vivek Srivatsa, Head – Advertising and marketing, Passenger Car Business Device, Tata Motors.
From the BFSI sectors, Ajay Kakar, Main Advertising and marketing Officer, Aditya Birla Funds Akash Deep Batra, Head – Marketing and advertising (Buyer Banking), DBS Financial institution and Karthi Kumar Marshan, President & Chief Advertising and marketing Officer, Kotak Mahindra Bank, in addition to Sure Lender made it to the list.
Specified the action witnessed in the Consumer Resilient, Buyer Electronics, Appliances & Cellular types, some of the other prime entrepreneurs involve Amit Doshi, Main Advertising Officer, Lenovo India Deba Ghoshal, Vice President & Head – Marketing, Voltas Amit Tiwari, Vice President – Internet marketing, Havells Sunil Narula, Vice President – Marketing and advertising, Panasonic Lifestyle Answers India and also Siddhant Narayan, Head – Internet marketing (India), OnePlus from the cellular category. From buyer merchandise class, Sirish Chandrashekar, Marketing and advertising Head, Titan far too is in the checklist. An additional title that was celebrated for pushing forth in spite of some fundamental alterations in the sector by itself was Karan Kumar, Senior Vice President & Main Advertising Officer, DLF.
The BW Top 50 Marketers is an once-a-year initiative to celebrate the management spirit of alter agents in the advertising and marketing sector in India