Tommy Hilfiger Appoints Alegra O’Hare as World Chief Advertising Officer

AMSTERDAM, The Netherlands–(Business WIRE)–Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is happy

AMSTERDAM, The Netherlands–(Business WIRE)–Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is happy to announce the appointment of Alegra O’Hare as Chief Marketing Officer, Tommy Hilfiger International effective April 12, 2021. Inside of the function, O’Hare will develop and execute impressive world advertising techniques to reach and have interaction existing and upcoming generations of TOMMY HILFIGER consumers.

“Alegra’s appointment is a crucial future phase in this new period for TOMMY HILFIGER,” mentioned Avery Baker, President and Chief Model Officer, Tommy Hilfiger World. “She will be a driving power in bringing our new brand vision to lifestyle by way of world-class artistic, digital and omnichannel marketing and advertising approaches. Her deep link to culture and tested encounter in developing both equally relevance and small business with world-wide consumers will be a good asset. I am pretty fired up to have Alegra be part of our workforce to enjoy a top purpose in setting up the future generation of Tommy supporters.”

TOMMY HILFIGER has always been a brand name which is ahead of the curve, and I’m excited to embark on this new journey with the workforce amid a considerably improved customer landscape,” reported O’Hare. “Together, we will fulfill these new realities head on, with a target on creating participating and surprising manufacturer activities for all customers, further more evolving our posture as world class entrepreneurs by pushing cultural and inventive boundaries.”

O’Hare provides over 25 years’ promoting experience, functioning with global purchaser brands including adidas, Bang & Olufsen, Champion, Lee and Wrangler. Most just lately, she held the purpose of Chief Advertising Officer at Gap, wherever she led the world internet marketing crew to encourage individuals throughout all model touchpoints, together with communications, retail, digital, social media and PR, by electronic-1st advertising and marketing and an omnichannel retail approach. Prior to this, O’Hare led marketing and advertising for the adidas Originals model exactly where she was liable for all brand campaigns, collaborations with companions this kind of as Pharrell Williams, Alexander Wang and Childish Gambino, and all marcomms activations globally.

TOMMY HILFIGER is a person of the world’s main way of living manufacturers, with a globally acknowledged identify and identification. The company’s advertising initiatives have been instrumental to the escalating footprint of TOMMY HILFIGER as a result of the consistent advancement of global brand awareness and consumer-centric procedures that develop and retain a faithful enthusiast base. Currently, brand exposure is at an all-time high as a consequence of standout collections, strategies, partnerships and impactful customer activations.

About Tommy Hilfiger

With a model portfolio that features TOMMY HILFIGER and TOMMY Denims, Tommy Hilfiger is a single of the world’s most identified top quality designer way of living teams. Its focus is creating and advertising and marketing significant-quality men’s tailor-made outfits and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (such as robes, sleepwear and loungewear), footwear and accessories. As a result of select licensees, Tommy Hilfiger provides complementary way of life products and solutions this sort of as eyewear, watches, fragrance, swimwear, socks, tiny leather-based products, household items and baggage. The TOMMY Denims products line consists of jeanswear and footwear for guys and ladies, accessories, and fragrance. Goods less than the TOMMY HILFIGER and TOMMY Denims makes is readily available to buyers worldwide by way of an in depth community of TOMMY HILFIGER and TOMMY Jeans retail retailers, main specialty and office merchants, choose on line stores, and at tommy.com.

About PVH Corp.

PVH is a person of the most admired style and life-style corporations in the world. We electric power brand names that push vogue forward – for fantastic. Our model portfolio contains the legendary Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene manufacturers, as well as the electronic-centric Correct&Co. intimates model. We sector a wide variety of items to people under these and other nationally and internationally recognized owned and licensed models in more than 40 international locations. That’s the Ability of Us. That is the Electrical power of PVH.

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