upGrad, South Asia’s biggest bigger edtech firm, nowadays declared the appointment of Shreyas Shevade as the Head of Imaginative and Content Promoting. Shreyas’s job will be to integrate upGrad’s model messaging throughout standard and new media.
An award-winning resourceful qualified, Shreyas brings with him in excess of 11 yrs of expertise in built-in marketing, electronic internet marketing, PR, and romance promoting. He has earlier worked with top and multi-national businesses this kind of as MRM//McCann, Edelman, Contract Promoting, Rediffusion Y&R, and Gray All over the world. By the course of his occupation, Shreyas has crafted muddle-breaking strategies for brand names like Volkswagen, Durex, Surf Excel, Dove, Bajaj Allianz, and IndiaFirst Life Insurance plan, that have received various nationwide and global awards.
On welcoming Shreyas to his new function, Arjun Mohan, CEO-India, upGrad, mentioned, “Smartly-crafted branded content material and storytelling abilities have the probable to hook up with audiences at an psychological degree. Shreyas’s wealthy marketing and advertising encounter and cultural inclination, will assistance us bolster our brand name existence throughout the state. We are thrilled to welcome Shreyas to the upGrad household.”
Shreyas Shevade, Head of Innovative and Articles Promoting – India, upGrad, additional, “After a decade of currently being a mercenary on employ for makes, I’m now very pleased to pledge my allegiance to just a person. Edtech is at an fascinating juncture of revolutionising education and learning, switching the norms of how, in which, when, and who it is built accessible to, and upGrad is at the helm of this revolution. The fact that upGrad’s philosophy of Lifelong Discovering matches my personal, and that I get to operate closely with business owners I’ve admired from afar, is what I’m pumped about the most.”
Inclined to the tradition of imparting awareness and schooling even outdoors of function, Shreyas gives guest lectures at Mudra Institute of Communications, Ahmedabad, has been on the jury for their CCC PG Certification Programme, has taken a Masterclass for The Economic Instances, and has been invited for a podcast at IIM Kozhikode. He also operates with residence-grown firms in just his personalized networks, to guide and mentor them in their marketing initiatives.