Why a Premium Domain Name Makes Sense for Your Business 

The online world is a bustling place. There were more than 1.74 billion active websites as of January 2020. 

 Although a domain name is required for every website, not everyone who registers a domain name actually creates a website and utilizes their domain. Therefore, it is safe to state that the number of domain names that have been registered exceeds 1.74 billion. 

First things first: Just because a domain name is registered doesn’t always imply that you can’t utilize it. There is a large market of individuals who purchase, trade, and make investments in previously registered domain names, and more especially, premium domains. 

 Because they are shorter and more keyword-rich, premium domains are valued and have already been registered; this is frequently reflected in their price. Despite the upfront cost, they can wind up saving you money in the long run on marketing as you won’t have to spend money promoting a subpar domain name. 

The advantages of purchasing a premium domain name for your company 

Your company has a competitive advantage thanks to premium domain names. Let’s look at how and why it came to be. 

 Recognition & Branding 

 Developing a strong brand for your company is crucial, and your domain name is only one aspect of that identity. Your brand must be consistent, and part of that is having a domain name that accurately describes your company and website. This is best shown by premium domain names like food.com, cars.com, and vacation.com, which put your company’s specialization and concentration front and center. 

Marketing 

Your marketing initiatives will benefit from a superb premium domain name. Premium domains are simpler to remember than inferior domain names that are rife with hyphens and digits since they are frequently shorter and contain keywords. 

 All of this works to your advantage when it comes to marketing, such as word-of-mouth advertising, since your clients will have an easier time remembering and recommending your domain to others. When consumers see your domain name displayed on items like business cards or fliers, it also helps them remember it. People like to remember premium domain names, so you won’t have to spend money repeatedly putting your mediocre domain name in front of people in an effort to persuade them to visit your website. 

Authority & Credibility 

Credibility in business is essential. A domain name is frequently the first contact a person makes with a brand in the modern digital world. First impressions of your company and website might be positively or negatively impacted by your domain name. 

 Let’s imagine that you want to buy a new automobile and get a loan, but you are unsure of who to deal with so you head over to Google and do an internet search. You’ll see a tonne of results now, but which one will you choose to click on: a search result with the domain loans.com or a search result with a domain like car-loans1135s.com? 

 Premium domain names provide you credibility and authority over the competition when it comes to initial impressions. 

SEO Advantages 

 Is SEO a science, as it sometimes seems to be? Is it some sort of magic? Search engine optimization, or SEO, is the process of improving the performance of your website in internet search results. 

 Your domain name is more likely to rank higher in the search results if it is short and keyword-rich, like premium domains. Of course, you also need to have a website that is relevant. The days when a single keyword could guarantee you top placement are long gone. However, your SEO potential increases significantly if you have those keywords in your domain name and have a strong website.